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The computer programmed algorithms which dictate search engine behavior As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior,what people search for, the actual search terms or keywords typed into search engines, adding content, doing HTML,and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Marketing strategy SEO considers Adding content Doing HTM Activities of search